Death Disco
Performance & Media / Identity & Culture
Glasgow, mid-2000s, A GABBA.TV residency for legendary electro night Death Disco, a club known for its dark glamour and restless energy. The collaboration with Pointless Creations and designer Niall Walker reimagined club culture, part art studio, part live cinema. Every month we’d pull dancers, regulars, all the wild ones into private shoots before the night began, letting them perform, pose, and play for the camera.
Taking inspiration from Andy Warhol’s Factory, the resulting imagery became the visual identity for each event, appearing across promotional campaigns and as live visuals inside the club, loops running behind the DJ. A living portrait, a space where art direction, performance, and nightlife collide.
The approach turned the audience into collaborators, transforming the club’s visual language into a constantly evolving portrait of its community. GABBA.TV ran alongside Death Disco for over three years, with recognition from the Scottish Business Design Awards for Best Marketing Strategy 2009, celebrating a model where design, night culture and identity becames one fluid performance.